Johnson & Johnson wanted to develop branding that would inspire its employees to engage in and learn from its Inclusion Week 2020. Reflecting the focus on diversity and inclusion (D&I) within the J&J Credo, this first-ever EMEA-wide, cross-sector virtual event was about shining a light on how employees can keep building a more inclusive workplace.
Our approach was to bring to life the idea of Inclusion Week as an exciting #journey2inclusion for everyone at J&J, emphasising the five daily themes of the event as key steps in the overall journey – from Openness, Respect, Equality and Support through to Inclusion.
In our campaign communications, we encouraged employees to register for their own ticket and ‘get on board’ this process.
J&J fully embraced our approach, which was a departure from what it had done in the past. The internal response to the designs was positive from the outset, from employees as well as senior leaders. The participation stats speak for themselves – 8,000 employees took part during the week from a total of 46 countries, with attendance across 96 sessions involving 330 speakers.
