How can we enhance the design of Virgin Money’s annual report and embrace its ambition to be the UK’s best digital bank? Virgin Money needed a solution that combined high-level corporate and financial comms, best practice reporting and an engaging creative expression.
We created a layout that feels grounded in the online space, bridging the gap between the printed and digital versions of the report. Using an ‘always on mega menu’ on the left of the page that mimics an online experience, the reader is always one-click away from the content they need.
We used a combination of 3D lettering and vibrant photography of real people to amplify authenticity and emphasise Virgin Money’s purpose of making their customers ‘happier about money’.
The updated creative approach that focuses on an eye-catching, digital-first design produced an annual report that truly stands out from the crowd, and which underlines how Virgin Money’s purpose informs every part of the way they do business.
